Archive

Archive for August, 2008

The Social Web is Narcissistic

August 28, 2008 2 comments

…and at its heart is an Egotist – You.

Disclaimer: The thoughts about this article are still extremely hazy and maybe I’ll refine it in some time but I think this deserves some thought. This is an Old Draft but I still decided to publish it.

Ajay, a friend and a mentor @ work and I were having our regular cup of coffee this afternoon when it all started. For long have I been asking him to get onto the Social Web and he has been reluctant about it for no declared reason. The guy has a Twitter Id which he barely uses citing excuses of wanting to avoid an addictive distraction – something I can’t refute; and uses no other networking service. Well today, I got him talking, nudging him to point what he sees wrong with the Web as it has become. To set some context, We’ve both long wondered that there is something seriously wrong with the way the world is headed; I have been optimistic about the Web, thus far.

“Well”, Ajay said, “it promotes unjust Narcissism.” And then i realized the direction his reluctance was coming from… Both Ajay and I are severely Narcissistic guys – We Still believe we are the centers of universe and the Sun revolves around us. Not the world, just a few of us… But it isn’t Narcissism at a personal level, it is narcissism at a mass level that should raise a concerning eyebrow – Because it promotes Amateurism at a mass level. And Narcissistic Noobs is something most of us can’t put up with and shouldn’t, to be true.

The Social Web, is built around the construct of ‘Me’. It is an immediate instance of the act of Consumption of the Self. There is this need for this ‘Me’ to be consumed – in all forms. (More in this direction later). An old observation of mine on similar lines came when I was wondering about the Testimonials on the social sites. No matter who this ‘Me’ is, there are people to promote ‘Me’, to vouch for ‘Me’, who think ‘Me’ is good, great, fantabulous. ‘Me’ is happy, and ‘Me’ genuinely believes he is great and this continues. Eventually this leads to a degeneration of the Web – let alone Information, most content isn’t even Data for me, just Noise.

Despite all of this, I still believe Web 2.0 promises me a great way of information discovery. In potential, I can control exactly what I let seep through to me, what I allow myself to expose myself to. It will all start with amateurism, but I feel Amateurs at some point of time will evolve, those who don’t will perish. Eventually, the fittest will survive. Ajay doesn’t quite agree with me; Natural Selection scares him – Amateurs will promote Amateurs and the circle of the thoughtful will be left tiny and insignificant in the grand scheme of things. I’m hoping I get to see him wrong on this.

Do you feel the Web 2.0 Shall evolve to a sea of information or do you think Noise will inundate the information by far?